My main goal is to translate the user’s needs into a visual outlet while giving the business a competitive edge in the market. Having design and marketing knowledge allows for bridging the gap between business objectives and a user- centered design.
Outside of design, my interests include CrossFit, weightlifting and traveling.
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- Developed and implemented innovative retargeting strategies, leading to an over 30%increase in ROAS and a significant reduction in payback windows.
- Collaborated with the design team to create engaging creatives, enhancing campaign performance and user engagement.
- Managed DSP and retargeting partners, optimizing their impact on user acquisition and engagement.
- Conducted tests and monitored performance metrics, actively contributing to overall performance improvement.
- Facilitated knowledge-sharing workshops, fostering collaboration and sharedlearning.
- Executed data-driven marketing strategies across various platforms, optimizing user acquisition and activation.
- Overseeing user acquisition activities across various affiliates such as Facebook, Google, TikTok, and Snapchat.
- Spearheaded CRM campaigns, enhancing app engagement, monetization, and user education.
- Managed comprehensive rebranding efforts, including website revamps, landing pages, mailer content, and blog posts.
- Grew Instagram organically and doubled engagement.
- Implemented communication channels with clients.
- Designing and optimizing landing pages and conversion funnels to improve useracquisition metrics.
- Collaborated with Roya's engineering team to develop a home automation application for multiple platforms.
- Designed the user experience (UX) with a specific focus on children with special needs.
- Contributed to the development of a design system for the platforms, aiming to create foundational elements that can be utilised across various devices.
- Progressed to lead the design team, focusing on UI/UX enhancement.
- Managed a team of designers and developers, ensuring high-quality results.
